Puresunscreen.com Acquired

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I’m excited to share that BeautyPickup.com has officially acquired Puresuncreen.com

I started beautypickup.com to help readers like you with their skincare problems, whether with product reviews, dry skin problems, acne problems, etc.

And with the acquisition of Puresunscreen, we hope to continue serving the best content for both of our readers.

What is Puresunscreen.com – The MelanSol Story

The greatest inventions in history were created because there was a problem that needed to be solved, a life that needed saving, a task that could be made easier, or the need to be more productive.

Sunscreen was originally invented to help prevent light skin from being damaged after extreme exposure to heightened levels of ultraviolet light, such as in the Swiss Alps or Africa. Sunscreen was not originally developed and sold as a tool to help people tan or wear fewer clothes in warmer climates.

Sunscreen is simple in concept. It’s defined as any formula containing FDA-approved active ingredients that filter specific segments of the UV light spectrum, either by absorbing the sun’s heat energy or scattering and reflecting its light.

The first commercial sunscreen was invented in 1922, and in spite of new information about how skin damage happens and studies detailing the harmful aspects of chemical active ingredients and their inability to effectively prevent photo-aging skin damage (free radical damage), there had been no significant innovation in sunscreen until Peter Zahner’s antioxidant discovery.

Peter suffered from basal cell and squamous cell carcinoma skin cancer and desperately wanted to do something that would prevent it from returning year after year. In spite of his dermatologist’s recommendation to continue using high Sun Protection Factor (SPF) sunscreen, Peter saw the return of his skin cancer. Not unlike many people, in his younger years, Peter spent a lot of time running around the countryside of Switzerland. Unfortunately, many years later, he discovered that having too much fun in the sun can have negative consequences.

Peter’s increasing frustration with annual trips to the dermatologist to have his nonmelanoma skin cancer removed, led him to look deeper into why it was happening and what, if anything, could be done to help prevent it from returning.

Peter’s investigation revealed that skin cancer rates had risen in areas of the world where sunscreen sales were robust. He surmised that sunscreen users were being lulled into a false sense of security– spending more time in the sun because they believed their sunscreen would prevent skin damage.

The “aha” moment for Peter came when he realized that the chemical active ingredients in his sunscreen were contributing to the progression of his non-melanoma skin because they generated free radicals. Since it was common knowledge that skin-damaging free radicals could be captured and eliminated with natural antioxidants (polyphenols), before they damaged skin cells, Peter focused his efforts on inventing a special antioxidant formula that could be used in sunscreen and moisturizer to help prevent free radical damage.

MelanSol sunscreens and moisturizers stand head and shoulders above all others because they include Peter’s revolutionary natural antioxidant technology. In all, there are 26 natural ingredients he selected because of their ability to hydrate, condition, nourish, and help skin heal. They are also appropriate for use 365 days a year and for all skin types and ethnicities.

In 2011, in order to take the guesswork out of wondering whether all of its ingredients were indeed “natural,” all MelanSol products were certified 100% natural under the Natural Product Associations “Natural Seal” program. Because everyone uses some form of the face and/or body moisturizer, the best-selling product in the MelanSol lineup is MelanSol Moisturizer.

The latest newbie to the MelanSol lineup is the Sunburn Relief Gel, which can be used to alleviate sunburn and soothe skin irritations, like rashes and other outbreaks.

How will this acquisition affect customers of both brands?

Our main goal is to offer our readers quality and helpful content and the best possible product reviews. In the future, we will be focusing on publishing more quality articles to help our customers.

Our goal is simple: to give the right product recommendations that will solve skin problems, whether it be acne, dryness, or wrinkles, etc., and make both of our readers happy! We will focus on giving you the best content possible.

We hope you enjoy your visit to both Puresunscreen and BeautyPickup.

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Shelia Swartz

Combination Skin Type | Shelia is part of the editorial team over at Beautypickup. She got into skincare because of acne, like most of us. She is super outgoing, she enjoys backpacking and adventuring in the wilds and loves surfing during the summer!

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