The Ordinary: Is It Cruelty-Free?

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One brand is taking over the skincare community and is a cult favorite by almost everyone. They have the best solutions for specific skincare concerns, and they deliver them swiftly and effectively. That brand is The Ordinary. I know what you’re thinking, why are they called The Ordinary if they are more than that?

That is the whole point of their brand! They provide packaged products simply with just white containers and bottles and their names printed on them.

The ingredients used in their products are all proven to be effective. The company tests them hundreds and hundreds of times before putting them out in public. This way, they do not have to pay a third party to do the testing for them, saving a lot of money.

Now let us answer the question: are they cruelty-free?

Here is the simple answer:   YES. 

They may test their formulas thousands of times but never on animals! They are purely scientific with their testing, and they refuse to resort to animal testing.

About the Brand

The Ordinary Logo

This brand was founded by Brandon Truaxe, who was a Toronto-based entrepreneur. He founded DECEIM, the parent company of The Ordinary, and took all of his knowledge on clinical skincare to New York City, where he was a pioneer in providing clean, clinical skincare products.

DECEIM specializes in chemistry and biochemistry, so their products are based on science and proven to work well on the skin. Despite having intimidating products with scientific names. Honesty and integrity in marketing them attract customers, and they are now one of the best!

The Ordinary is the biggest seller of clinical skincare, and they are also affordable and honest about what kind of product they are offering and what is inside the formulas. Honesty is a big thing for them, and they make it their duty to communicate properly to the consumers.

Their formulas are fascinating, compared to other skincare brands, because they usually consist of one-star ingredients, alongside great ingredients that complement the effectiveness of the main ingredient. Their formulas are 100% clean, just like their packaging!

Strolling down the aisles, you will see simple, white packaging or dropper bottles and plain text in front. Do not be fooled by its appearances, that’s the beauty of The Ordinary. They may look ordinary on the outside, but on the inside, they are rich and potent with minerals and healthy ingredients that are concentrated to work well on the skin.

The concentrated ingredients they use the most in their formulas are: vitamin C (a skin brightener), retinoids (encourage the production of collagen), antioxidants (for skin healing), hydration, and also direct acids (for spot treatments.) The Ordinary offers products that have all of these wonderful star ingredients, and they will work well in treating your skin problems by spot treating them until they disappear. Since they are usually in the form of a dropper, it’s easy to just put them on your problem areas, and the bottle will last a particularly long time!

What Makes Them Affordable?

Most serums and oils cost around hundreds of dollars—that is a huge amount of money for just skincare. So why are The Ordinary’s oils and serums affordable when they work the same way?

The reason for their affordable price is that they only do the important and necessary things needed to produce a formula. They have minimal packaging, add no added fragrance to their products, and their ingredients list is short and concise. They do not waste money on over-the-top packaging and complicated ingredients. They are clean, effective, and cheap. That’s what makes them one of the best skincare brands in the world!

Any of the acids in The Ordinary’s array of oils are super effective in curing and helping to fade the appearance of acne scars and dark spots with the added benefit of light exfoliate included in the formula.

Clinical Formulations with Integrity

This is what The Ordinary is all about. They make it their duty to celebrate truth, veracity, and reliability. That is why they are focused on making advanced functional beauty products and expressing their candor to their consumers to prevent any misconceptions. They are wholeheartedly honest to their customers, and that is exactly what you want from a brand.

The reasonable prices of their products are just part of what makes them great, the research and thought and love put into them makes each of the products so special, and you can really feel the care infused within them once you have used one of them.

Although they provide clinical solutions to skin problems, their products are 100% free from harmful ingredients! Their products are free from sulphates, parabens, coal tar dyes, mineral oil, formaldehyde, and animal oils. Stay away from these ingredients! It is a good thing that The Ordinary does not include them in their formulas.

Your skin will thank you for giving it the good formulation that The Ordinary provides. These are clean and efficient skincare, and it won’t hurt to try them out.


It is wonderful for a brand to make honesty one of its most important virtue. Rarely do you see companies be transparent about what goes inside their product’s formulas, but The Ordinary is here to shake up the norms. They fight against the stagnant innovation in the skincare industry and celebrate their brand’s veracity and effectiveness.

The best thing about them is not only their effective formulas but their aversion to testing on animals. They do not test on animals, nor do they hire other companies to do it for them. This alone really sells them as a company, and buying their products is completely guilt-free.

They do not even sell in China to ensure that they will do no animal testing on their products whatsoever.

Overall, they are a wonderful company, and you should definitely give their products a try. You won’t regret it!

As always, have a happy skin day!

Photo of author

Shelia Swartz

Combination Skin Type | Shelia is part of the editorial team over at Beautypickup. She got into skincare because of acne, like most of us. She is super outgoing, she enjoys backpacking and adventuring in the wilds and loves surfing during the summer!

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