Hada Labo Shirojyun Whitening Lotion Rich Review

Rhiannon O'Connor

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Hada Labo Shirojyun Whitening Lotion Rich
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Everyone who knows anything about the Asian skincare world knows of the Japanese brand Hada Labo. One of their most popular and famous products is the Hada Labo Shirojyun Whitening Lotion Rich. However, does this product live up to the hype?

Don’t be scared by the word “whitening,” this product does not aim to whiten your skin, and there are no bleaching ingredients. In this case, whitening means brightening, which is the main goal of this product. Similarly, the term lotion is the same as a toner, and thus, it should be used after a cleanser and before thicker moisturizers.

About Hada Labo Shirojyun Whitening Lotion Rich Toner

Before we get into the review of this product, it is important to understand Hada Labo’s concept. The brand is made up of different lines that target different skin needs. We can differentiate them through their colors. The Hada Labo Shirojyun Whitening Lotion Rich is part of the Shirojyun range, which is blue. The most important ingredient is Tranexamic Acid, and the main focus is brightening. 

One of the most interesting selling points of this product is its medicinal blend of arbutin and nano-hyaluronic acid, which can help brighten and hydrate the skin. This blend with the Tranexamic Acid helps suppress and fade dark spots. Moreover, it helps brighten uneven and dull skin. Also, it contains Vitamin E, which is a Vitamin C derivative that helps hydration and brightening.

The packaging is like a typical toner and allows for easy use to be poured into one’s hand and patted on the face. Hada Labo also allows for refills instead of repurchasing the whole product. This can help save money if it becomes a repurchase.

Ingredients List

Arbutin, Hyaluronic acid Na-2, hydrolyzed hyaluronic acid (nanoized hyaluronic acid), vitamin C phosphoric acid Mg, vitamin E, Yokuinin extract (barley extract), DPG, concentrated glycerin, sorbite solution, POP methyl glucoside, diglycerin, xanthan gum, Carboxyvinyl polymer, TEA, lauric acid POE (20) sorbitan, BG, VP / styrene copolymer emulsion, paraben

First Impression: My Thoughts and Opinions On Hada Labo Shirojyun Whitening Lotion Rich

I came across this product while traveling in Japan as it was at the front of every Matsumoto Kiyoshi there. It has a watery texture with a little bit of tackiness. The product comes out clear and absorbs quickly into the skin. There is no fragrance to the product or artificial coloring.

I chose this product over others because I was attracted to the brightening aspect of the line. I think this product would be great for people who have sun damage and want to even out their skin tone.

Hada Labo Shirojyun Whitening Lotion Rich usage

My Experience

I used this product for around five months and finished it all up! The product can be used in the morning and night after the skin has been cleansed. A few drops can be placed into your palm and warmed up between your hands. Then patted onto your face, this can be layered if necessary. Then follow with the rest of your routine.

I was really excited about this product because of its goal of preventing and fade sun sports. This is really important for me because I live in Australia, where sunspots are such a concern here. I think this product definitely prevented sunspots, but a vitamin C serum is better at fading existing sunspots.

What I Like & Dislike About Hada Labo Shirojyun Whitening Lotion Rich


  • I really liked this product as a basic toner.
  • It is light, hydrating, and easy to absorb.
  • The combination of acids makes the skin look more refined and smooth.


There is nothing I strongly dislike about this product. However, I do not think this is a life-changing skincare product. I think it is a good basic toner but not extraordinary.

Hada Labo Shirojyun Whitening Lotion Toner Alternative?

LANEIGE Cream Skin Toner and Moisturizer

A more expensive alternative, this product combines toner and moisturizer together. Like the Hada Labo product, this would also be great for beginners as it is a 2 in 1 product and thus can help introduce a toner into beginners into the skincare world.

Other Hada Labo Lotions

Hada Labo has five other ranges: Gokujyun, Gokujyun Premium, Shirojyun premium, Medicated Gokujyun, and Gokujun Alpha. These are all similar prices but have different targets. Such as hydration, anti-aging, and acne.


I think this is an excellent product for those beginning to try the Asian skincare world. It is a good simple toner that will hydrate and brighten. Moreover, it is easy to use and unlikely to break you out. However, it has not made it to my HG products, and for that reason, I will not be repurchasing.

Rating: 3/5

Where can I buy Hada Labo Shirojyun Whitening Lotion Rich Toner?

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Rhiannon O'Connor

Skin type: Combo/Dry with SF concerns | Rhiannon got into skincare after expanding from watching many makeup videos into skincare videos. This obsession was further extended through subreddits such as r/SkincareAddiction and r/AsianBeauty

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